"Lance hates losing, but is not afraid of it.” This fearless approach gave Lance the freedom to take the risks required to achieve peak performance and to continue to seek improvement even while at the top of his sport.

--from How Lance Does It

What is the secret to someone like Lance Armstrong’s consistent and phenomenal success? Is it something one is born with, or is it something that can be acquired, developed, and perfected? Author Brad Kearns observes in Lance four "success factors" that can provide inspiration and direction to help you live like a champion every day.

No magic tricks, silly acronyms, mind games, or gimmicks. How Lance Does It captures the pure essence of Armstrong from every angle, including the secrets for harnessing your own inner strength in every challenge you face, from business to parenting to stress management.

"Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by the pure love of the experience."

--Lance Armstrong

This book will make an outstanding gift for anyone - athletic or not - interested in improving their life and leveraging the power of a positive attitude, Lance's greatest legacy. Copies will be signed by the author (hey, the next best thing to Lance!) and personalized upon request.

185 pages, hard cover: NEW LOW PRICE $16.95

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