The Primal Blueprint

Combining modern genetic science with the immutable principles of human evolution, health and fitness expert Mark Sisson presents a revolutionary, easy-to-follow program based on ten Primal Blueprint laws that will change your life forever. Editor Brad Kearns says, "I've worked closely with Mark for the past year on this incredible project. I believe that reading this book will change your life, as it has mine. I've reconsidered many of the well-accepted notions about what is healthy and how to achieve fitness, and dramatically changed my diet and exercise habits with great results."

283 pages: $26.99

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"The Primal Blueprint is a simple, but comprehensive, lifestyle plan that will help you lose weight effortlessly and permanently without the struggle and deprivation so common with the traditional approach. Since I've been an endurance athlete and coached endurance athletes for so long, I'll say that the Primal Fitness approach will cause you to totally reconsider what it means to be fit, without sacrificing your health. For example, today at 44, I feel far healthier - and fitter in many ways - than when I was an elite professional triathlete in my 20s. Considering the disastrous state of modern health and fitness, this book could provide some momentum against the overwhelming momentum towards poor health and diseases related to stress and flawed exercise and diet habits."

• Learn about the one concept that will guarantee lifelong weight control—no matter who you are, how much extra weight you carry, or what your family genes are like.
• Learn the reasons you crave sugars and sweets–and easy steps to eliminate those cravings forever.
• Naturally control your appetite—and blood sugar levels—so well that you will sometimes have to remind yourself to eat!
• Burn your stored body fat as a ready source of energy 24 hours a day.
• Discover how popular low-fat, grain-based diets can trigger illness, insidious lifelong weight gain and devastating diseases.
• Learn how a high-fat diet can help you lose weight and why it is actually healthy.
• Reject gimmicks like regimented meal times, portion control, strict caloric ratios, and food point scores. Instead, eat like our ancestors and be totally satisfied at every meal.
• Discover a complete strategy of eating, exercising and living that is fun and comes naturally—even for the “unmotivated” types!
• Achieve incredible fitness breakthroughs in a fraction of the time and with a fraction of the suffering!
• Reduce your risk of developing conditions like arthritis, diabetes, heart disease and cancer.
• Stabilize blood sugar levels without medication.
• Naturally control certain commonly medicated conditions like depression, hypoglycemia, diabetes and high blood pressure.
• Get through the “cold and flu season” scot-free.

The ten Primal Blueprint laws are:

• Eat lots of plants and animals – even high fat animal products are nutritious and do not promote weight gain or heart disease.
• Avoid poisonous things – this includes not only processed foods, but grain products (wheat, corn, rice, bread, cereal, pasta, etc.) that many erroneously believe are the centerpiece of a healthy diet.
• Move frequently at a slow pace – for many exercisers, slowing down exercise pace can actually lead to fitness breakthroughs and eliminate burnout.
• Lift heavy things – short, intense sessions are preferred to prolonged, exhausting sessions that many conduct to their detriment.
• Sprint once in awhile – occasional, all-out “primal” efforts can stimulate muscle growth, fat loss and delay the aging process.
• Get adequate sleep – critical to health, but widely abused today.
• Play – unstructured fun can actually enhance work productivity.
• Get plenty of sunlight – the dangers of sun exposure and cancer risk are overstated; adequate vitamin D absorption can actually prevent cancer.
• Avoid stupid mistakes – cultivating one’s primal hyper vigilance and risk management skills is critical to navigate the endless distractions and often self-imposed dangers in the seemingly safe and comfortable modern world (drinking and driving, etc.)
• Use your brain – creative intellectual pursuits away from one’s core responsibilities and economic contribution helps one keep refreshed, passionate and positive.